The challenge kicked off earlier this week and schools have two months to submit their ideas. “We want to get some bigger ideas, but we want them to be able to be packaged in a relatively simple way so they can be shared out with a mass audience.” “That resonates for us when it comes to this because recycling can be really complex. “He talks in plain terms that people can understand,” said Tom Mooradian, senior manager of environmental sustainability for PepsiCo. The challenge, which launched this week, asks students to come up with creative and engaging ways to increase recycling in their use of candy corn #sciencetok #spookyseason #halloween ♬ original sound - Phillip Cook PepsiCo - maker of Pepsi, Gatorade and more - has partnered with Cook to launch its new Recycling Innovation Challenge to K-12 schools nationwide. His most recent project may give him his largest platform yet. And Cook has done several experiments using the erasable ink in Pilot pens. Volkswagen called on him to explain how their new electric car works. And he’s starting to get ad money, as companies hire him to feature their products in his experiments.Įarlier this year, Cook partnered with Benefit cosmetics to explain how the company’s magnetic mascara works (hint: it’s not magic, just science). “She’s 15 and it’s not cool to have a dad on TikTok.” Partnering with PepsiCoĬook, though, finds it pretty cool to be getting so many new people interested in science. “My youngest Is a little embarrassed to have dad that does things on TikTok,” he said. While his older daughter thinks it’s pretty cool, Cook said his youngest isn’t as impressed. Some younger students are even a little star-struck. And Cook said most of his students think it’s pretty cool. His first job - at Culver Academies - has been supportive.
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